Undergraduate Programmes

Career success comes to people who are good at developing strong working relationships, working in teams, conveying ideas and listening. What is the common denominator in all of these activities? They all involve the functions of communication management skills: writing, speaking, listening and group interaction. More than ever before, the ability to communicate well determines an employee’s capability to thrive in today’s business world. People with well-developed communication skills are crucial to organizational success. Such people are always in demand. How do your skills measure up against the requirements of today’s workplace? How confident are you in your ability to devise a communication strategy, write effectively, prepare and deliver a good oral presentation and gather feedback? Communication Management Fundamentals (CMF) will introduce you to all these skills. Thus, CMF course objectives are as follows:

Course objectives:
1. To encourage students to think creatively and critically about the human interactions that shape business and the resulting need for effective communication,
2. To foster students’ understanding of basic and fundamental principles of interpersonal and organizational communication, both oral and written, and finally
3. To enable students to choose the appropriate communication strategy that would help them solve communication tasks in functional, creative ways in whatever business or academic environment they find themselves in.