Smart markets are environments characterised by rapid turnovers in the stock of knowledge or level of information associated with a firm's products, customers and competitors. In such markets, traditional business strategies -- developed for older "dumb" or information-poor markets -- are rapidly becoming obsolete. Among the most important business phenomena in recent years are the emergence of a set of information-intensive strategies, which is the key to sustainable advantage in the smart markets that increasingly characterise the world faced by most organisations.

This unique course provides participants with a framework for  identifying, developing and executing the information-intensive strategies that will enable them to compete and win in smart markets. While most firms recognise that they are now competing in an information economy, few have developed a systematic strategic framework to leverage their information assets into sustainable advantage.