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Name |
Guan Chong
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Nationality |
China
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Email
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guan0010@ntu.edu.sg
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Telephone
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+6593657853
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Education
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2006 - Bachelor of Marketing, Peking University, P.R.China
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Admission
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July 2006
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Position
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PhD Student
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Specialisation |
Marketing & International Business
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Research Topic |
Decision Making in Online Communication and Virtual World Environment
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Research Supervisor
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Associate Professor Sunanda Sangwan
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Progress Status
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Second Year
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Research Papers
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Sangwan, S., Chong Guan, Judy A. Siguaw (2008) Virtual Social Networks: Toward A Research Agenda. paper accepted in International Journal of Virtual Communities. Accepted for publication, Forthcoming
Sangwan, S., Chong Guan, Judy A. Siguaw, 2008, Effects of Context, Gender and Consciousness on Avatar Choice in Virtual Environments, INFORMS Marketing Science , , Canada, pp. . (Accepted for presentation)
Sangwan, Sunanda ; Chong Guan, Louis-Francois Pau (2008) Market Characteristics of Mobile Communications Market in China. Chapter in ˇ°The China Information Technology Handbookˇ± ed .by Lytras, Miltiadis and Patricia Ordonez De Pablos. Springer Verlag
Sangwan, S., Chong Guan, Louis-Francois Pau, 2008, Key Issues in Expansion of End-User Mobile Communication in China, 7th International Conference on Mobile Business, IEEE, ESADE, Spain.
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Work Experience
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Dec 2005 - Assistant Credit Officer (Intern)
Volkswagen Finance (China) Co. Ltd, P.R.China
Sept 2005 - Assistant Analyst & Interpreter (Intern)
Environmental Resources Management, P.R.China
Sept 2005 - Marketing Assistant (Intern)
Ringier International (Beijing), P.R.China
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