Nanyang Business School is the only Singapore business school and third in Asia to be accredited by both the EQUIS (European Quality Improvement System) and AACSB (Association to Advance Collegiate Schools of Business). These are the most widely-recognised European and American quality assurance standards for accounting and business education. They assure our graduates that their degrees will be both recognised and valued around the world.

Nanyang Business School is the only Singapore business school and third in Asia to be accredited by both the EQUIS (European Quality Improvement System) and AACSB (Association to Advance Collegiate Schools of Business). These are the most widely-recognised European and American quality assurance standards for accounting and business education. They assure our graduates that their degrees will be both recognised and valued around the world.



Divisions at Nanyang Business School

Marketing & International Business

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International Business:

http://ciber.msu.edu/
http://ciber.centers.purdue.edu/

International Marketing

http://www.marketing.haynet.com/
United Kingdom marketing magazine, informative about top stories and features.

http://lanic.utexas.edu/
LANIC - a database about Latin America

http://www.odci.gov/cia/pub lications/factbook/index.html
CIA World Fact Book (Annual) - great place to look for detailed information about international markets.

http://www.sice.oas.org/trade/nafta/naftatce.asp
The North American Free Trade Agreement (NAFTA) - The complete text of NAFTA online, great source to show political impact upon marketing.

http://jin.jcic.or.jp/
The Japan Information Network - Contains detailed information about every region of Japan along with a vast array of research.


Marketing Strategy

http://www.bm.ust.hk/mark/resources/
http://www.bus.ualberta.ca/informs/university.html
http://www.mra-net.org/

Marketing Research

http://davidmlane.com/hyperstat/index.html
Virtual statistics lab

Marketing Research Companies

[Note: These are commercial websites but are useful to students and faculty because the sites also contain free valuable research resources.]
http://www.greenbook.org/
http://www.surveysite.com/
http://www.infods.com/
http://www.gallup.com/
http://www.burke.com/
http://www.sri.com/
http://www.maritzresearch.com/
http://www.findsvp.com/
http://www.survey.net/
http://www.cawalker.com/caw5.htm
http://www.npd.com/
http://www.yankelovich.com/
http://www.markettrends.com/
http://www.forrester.com/
http://www.imarketinc.com/
http://busreslab.com/
http://www.nielsenmedia.com/
http://www.srds.com/

Secondary Data/On-line Info

http://www.dssresearch.com/mainsite/library.htm
http://gwis2.circ.gwu.edu/~gprice/listof.htm
http://www.ed.gov/NCES/index.html
http://www.cdc.gov/nchs/default.htm
http://www.cn.net.au/
http://www.SPSS.COM/
http://www.SPSS.COM/tech/DataSets.html
http://www.fedstats.gov/
http://www.udel.edu/alex/mba/main/netdir2.html
http://www.census.gov/
http://www.odci.gov/index.html
http://www.bls.gov/
http://www.enews.com/
http://www.demographics.com/
http://mcdc2.missouri.edu/websas/xtabs3v2.html
http://www.usps.gov/
http://www.cmor.org/

Consumer Behavior

http://www.acr-news.org/
http://www.consumerpsychology.net/brandlab/links/linkindex.html
http://fafnir.berry.edu/ConsumersOnLine/
http://www.consumerpsychologist.com/links.htm#Consumer%20research%20institutes
http://www.pueblo.gsa.gov/

Federal Government consumer information center in US

http://www.sric-bi.com

Values and Lifestyles (VALS) Program at SRI Consulting Business Intelligence - Lifestyle segmentation program

http://www.marketingtools.com/
American Demographics/Marketing Tools - A place to find business books, software and datasources, online with full text search.

Government Regulators and Consumer Activism

http://www.junkbusters.com/
JUNKBUSTERS Home Page (consumer education and action site for marketing abuses of consumers in US)

http://www.law.cornell.edu/uscode/
The United States Code from Cornell Law School of Law, providing extensive comprehensive database of the US code information on the legal environment, affecting marketing.

http://www.templetons.com/brad/copymyths.html
10 big myths about copyright explained

Advertising and Promotion

http://advertising.utexas.edu/world/
The most extensive collection of advertising-related links on the Web!

http://www.commarts.com/

Communication Arts. A design Page

http://www.rab.com/

The Radio Advertising Bureau - Media Facts - Extensive information on radio advertising

http://www.advertisinglaw.com/
Advertising Law Internet Site - Useful advertising law reference site.

http://www.adage.com/
Advertising Age Magazine - If you want to work in advertising, you should be reading this.

Marketing and Information Technology

http://www.useit.com/papers/webwriting/
Guidelines on writing for the Web

http://www.ciolek.com/WWWVL-InfoQuality.html
Resources on information quality (including WWW info. quality)

http://www.techweb.com/netbiz/

NetBusiness columns and guidelines for successful implementation of e-commerce

http://www.cyberatlas.com/

Comprehensive information on research about the Internet.

http://www.brint.com/
Extensive resources: articles and other information on marketing and ICT

http://www2000.ogsm.vanderbilt.edu/
Extensive information regarding e-commerce

http://www.isworld.org/

Extensive links for educators and researchers

http://www.wired.com/wired/

Wired magazine

http://www.hotwired.com/webmonkey/teachingtool/

Webmonkey - HTML Tutorial

http://www.hotwired.com/webmonkey/reference/
Webmonkey - HTML Reference

http://hotwired.lycos.com/webmonkey/guides/

HotWired: Webmonkey - Web 101 (introduction to the World Wide Web)

http://www.pcwebopedia.com/

IT terms and concepts and concise explanations of them

http://www.brightware.com/

Applications for artificial intelligence technology in e-commerce.

IMARC
http://www.nbs.ntu.edu.sg/Research/IMARC/IMARC.asp

Tourism and Hospitality

http://www.waksberg.com/
http://www.ttra.com/pub/199_887_3324.cfm


http://www.unwto.org/index.php
United Nations World Tourism Organisation (UNWTO)

http://www.pata.org/patasite/index.php?id=1804
Pacific Asia Travel Association (PATA)

http://app.stb.gov.sg/asp/index.asp
Singapore Tourism Board (STB)

Business to Business Marketing

http://www.osha.gov/oshstats/sicser.html
US Based: search the 1987 version SIC manual by keyword.

Marketing Departments, Journal pages, Marketing Association

http://www.gsu.edu/webfs01/dba/dbaecc/public_html/docnet/docframe.htm
http://www.bm.ust.hk/mark/resources/
http://www.tilburguniversity.nl/faculties/few/marketing/links/department.html


Marketing Journals Online

o List of frequently used marketing journals
o Full text electronic marketing journals
http://cbpa.louisville.edu/mer/

Marketing Professional Associations

http://www.marketingpower.com/
http://advertising.utexas.edu/AAA/

American Academy of Advertising

http://acrweb.org/
Association for Consumer Research home page

http://www.the-dma.org
Direct Marketing Association

http://www.ams-web.org/

Academy of Marketing Science

http://www.cob.ohio-state.edu/scp

Society for Consumer Psychology

http://www.apa.org

American Psychological Association

http://www.spsp.org

Society for Personality and Social Psychology

http://www.is.org

Information Systems Community

Careers in Marketing

http://www.monster.com/
Popular and well - maintained job search site

http://www.careersite.com/
Another good job search site

 

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Nanyang Avenue, Singapore 639798
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