The sharing economy is an economic model often defined as a
peer-to-peer (P2P) based activity of acquiring, providing or sharing access to goods and services that are facilitated by a community based on-line platform (Wikipedia). It is predicted that the sharing economy will grow to $335 billion by 2025. Despite of the proliferation, the rapid growth of sharing economy is believed to disrupt and threaten the traditional business. For example, the rise of the so-called “sharing economy” creates fierce competition in many industries, such as hotels and taxicab industries through Airbnb, Uber and Lyft.
In addition, sharing economy may also bring many problems. Criticism of the sharing economy often involves regulatory uncertainty. For example, unlicensed individual can offer rental services and charge lower prices. In addition, sharing greater amount of information in the shared platform can create misuse of personal information, racial and gender bias.
This research focus is to answer several research questions: What are the common legitimacy challenges with the appearance of sharing economic? How can these legitimacy challenges be overcome?