Mobile technologies and social media are crucial to both traditional commerce and contemporary digital businesses. Due to the personal nature of mobile technologies, consumers can often be identified by integrating multiple sources of data, such as app usage pattern, geo-locations, and social network characteristics, that are increasingly important to business analytics. Oftentimes, in addition to extracting actionable business insights, organizations are challenged by a variety of issues, such as the unprecedented speeds at which data is made available (velocity), anomaly and inconsistence in data (variability), and ill-intended or erroneous data (veracity). The growing connectivity facilitated by mobile technologies and social media has fundamentally transformed the relationships between consumers and businesses to becoming highly relational and collaborative. However, such transformation can at times be hampered by unexpected problems, such as privacy issues, security risks, and techno-stress. For example, consumers can be anxious about being tracked and monitored by mobile apps. More so, they might become especially annoyed when their personal information is leaked due to some unforeseen issues.
This research focus centers on creating knowledge and generating insights in two key aspects. We aim to explore and devise strategies in designing effective mobile technologies. Additionally, this research focus sets sight on understanding organizational policies and procedures that help manage issues and challenges associated with analytics. The ultimate objective of this research focus is to provide thought leadership to consumers, corporations, and policy markers on the opportunities and challenges of mobile and social media analytics.
Below are two showcase projects to illustrate our ongoing research efforts.