The Minor in Strategic Communication focuses on strategic management
of public and market communication, involving conceptual and practical
training in how to strategize and manage communication with different
stakeholders, both internal and external to an organization.
strategy is often crucial to business success and the Minor in
Strategic Communication will include courses in the creative and
innovative advertising as well as specialized courses in media
planning, which covers how to implement market strategy across various
Graduates of this minor programme will have a competitive advantage in the twenty-first century marketplace over their peers as they will have a more savvy appreciation and understanding of how to develop successful business communication strategies.
Programme Structure for Minor in Strategic Communication
NBS students will be able to take minor courses beginning in the second semester of their first year and will be able to take upper-level courses starting in their second year.
|Foundation Course (choose 1):
CS2031 Creative Strategies –or–
CS2033 Corporate Communication Management*
|Electives (choose 3):
CS4031 Media Planning and Strategies
CS4030 Crisis Management
CS4262 Social Media and Digital Campaign Management
CS4059 Public Opinion
CS4060 Persuasion & Social Influence
CS4072 Digital Communication & Human Relationships
CS4061 Social Consequences of Mobile Communication
CS4100 Information Behaviour
CS4058 Intercultural Communication