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Bachelor of Accountancy with a Minor in Strategic Communication / Bachelor of Business with a Minor in Strategic Communication

The Minor in Strategic Communication focuses on strategic management of public and market communication, involving conceptual and practical training in how to strategize and manage communication with different stakeholders, both internal and external to an organization.

Communication strategy is often crucial to business success and the Minor in Strategic Communication will include courses in the creative and innovative advertising as well as specialized courses in media planning, which covers how to implement market strategy across various media platforms.


Desired Outcomes

Graduates of this minor programme will have a competitive advantage in the twenty-first century marketplace over their peers as they will have a more savvy appreciation and understanding of how to develop successful business communication strategies.


Programme Structure for Minor in Strategic Communication

NBS students will be able to take minor courses beginning in the second semester of their first year and will be able to take upper-level courses starting in their second year.


Academic Requirements

​​​Minor in Strategic Commu​​nication ​AUs

Foundation Course (choose 1):

​​CS2031 Creative Strategies –or– ​
CS2033 Corporate Communication Management*​
​3 ​​

3
3
Electives (choose 3):

CS4031 Media Planning and Strategies 
CS4030 Crisis Management 
CS4262 Social Media and Digital Campaign Management​
CS4059 Public Opinion 
CS4060 Persuasion & Social Influence
CS4072 Digital Communication & Human Relationships
CS4061 Social Consequences of Mobile Communication
CS4100 Information Behaviour
CS4058 Intercultural Communication
​12

4
4
4
4
4
4
4
4
4

Total

15

 


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