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Marketing

The Marketing specialisation prepares you for an exciting career in a variety of marketing functions that may include brand and product management, key account management, trade marketing, advertising, and marketing research. It gives you a strong grounding in market analysis, planning and decision-making techniques, as well as consumer and business behaviour theories relevant to modern marketing practice. The curriculum places a strong emphasis on experiential pedagogical methods, and you can expect to learn through business cases, computerised simulations, field trips, consumer experiments, online tools and various team projects.

Read more: A time to remember – an internship with Casio​​

Programme Structure

The Bachelor of Business programme is made up of two main components: Core and Broadening. The Core component bridges theory with real-world practice to equip you with strong competencies in problem-solving and interpersonal skills that will enable you to handle unstructured, complex and strategic challenges in the business arena. Included in this are courses specific to the specialisation that you have opted for. The Broadening component, or the General Education Requirement (GER), allows you to broaden your perspectives through a course of study that is beyond your major discipline.

Minors

Opportunities for more focused interdisciplinary learning and exposure are available through the University Minor Programme. This allows you to pursue up to 2 secondary fields of study outside of Nanyang Business School, out of a list of over 30 minors offered by other schools in the university. These include Communication Studies, Psychology, Entrepreneurship, Mathematics and Public Administration. Minor courses taken will go towards fulfilling Unrestricted Elective requirements of the General Education Requirement.



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  • CORE Common
    Common Core Courses

    AD1101 Financial Accounting

    AD2101 Management Accounting

    AB1201 Financial Management

    AB1202 Statistics & Analysis

    AB1601 Organisational Behaviour & Design

    AB1301 Business Law

    AB1501 Marketing

    AB1401 Information Technology

    AB1402 Foundational Excel

    AB3601 Strategic Management

    HW001 English Proficiency* (Required for those who have not passed or are not exempted from the Qualifying English Test for admission.)
  • CORE Business
    Business Enhancement Courses

    BE1401 Business Operations & Processes

    BE2601 Management Principles, Skills and Competencies

    Choose 1 from the following:
    • AB9601 Negotiate to Get What You Want: Strategy and Practice
    • AC2302 Company Law & Corporate Governance (N/A for ACBS)
    • BE2501 International Business Environment(N/A for Marketing students)
    • BE3201 Entrepreneurial Finance
    • BH3604 Managing Organisational Change
    • BL9301 Law of Commercial Transactions
    • BL9304 Negotiation & Dispute Resolution
    Specialisation Core Courses

    BM2501 Market Behaviour

    BM2502 Market Intelligence

    BM2503 Market Relationships

    BM3502 Global Business Strategy

    Specialisation Prescribed Electives

    Choose 2 Specialisation Prescribed Electives:
    • BM2504 Integrated Marketing Communications
    • BM2505 Marketing Channels
    • BM2506 Digital Marketing: Connecting with Customers in Today's World
    • BM3501 Marketing Strategy
    • BM3503 Retail Management
    • BM3505 Services Marketing
    • BM3506 Strategic Brand Management
    • BT2501 Tourism & Hospitality Management
    To focus on International Business, Marketing, or Tourism & Hospitality, you may consider following these recommended tracks.

  • CORE Career & PA
    Career Foundations

    This is a set of professional development courses to enhance your readiness for the job market upon graduation. Find out more in Career Services.

    Professional Attachment

    You will be required to undergo an eight- to ten-week internship to acquire first-hand work experience, possibly even securing a job before graduation. Our strong corporate links ensure access to a wide variety of local and multinational businesses, to which you will be matched based on relevant skills and interests.

  • GER Core
    For Students Admitted in AY14 & after

    GER Core Courses

    AB0901 Principles of Economics (This course will also cover topics on Singapore Studies.)

    AB0601 Communication Management Fundamentals

    AB0602 Communication Management Strategies

    And three of the following 1 AU course:
    • HY0001 Ethics & Academic Integrity
    • GC0001 Introduction to Sustainability: Multidisciplinary
    • ET0001 Enterprise & Innovation
    For Students Admitted in AY11 to AY13

    GER Core Courses

    AB0901 Principles of Economics (This course will also cover topics on Singapore Studies.)

    AB0601 Communication Management Fundamentals

    AB0602 Communication Management Strategies

    And choose one of the following courses on Environmental Sustainability:
    • AB0001 Sustainability: Issues, Reporting & Finance
    • AB0301 Legal & Ethical Issues in Sustainability
    • AB0402 Sustainability, Innovation & Operations
    • AB0501 Green Marketing
    • AB0502 Managing Sustainability
    • AB0603 Business Gone Green: Managerial Issues
  • GER PE
    For Students admitted in AY14 and after

    GER Prescribed Electives

    You are required to take 3 Prescribed Electives, one each from the following areas:
    • Liberal Arts
    • Science, Technology & Society
    • Business & Management:
      • AB0001 Sustainability: Issues, Reporting & Finance
      • AB0301 Legal & Ethical Issues in Sustainability
      • AB0402 Sustainability, Innovation & Operations
      • AB0501 Green Marketing
      • AB0502 Managing Sustainability
      • AB0603 Business Gone Green: Managerial Issues
    These electives, which are broadly relevant to all professions, are designed to help you understand and appreciate broader issues and trends beyond your major discipline.

    For Students admitted in AY11 to AY13

    GER Prescribed Electives
    You are required to take 3 Prescribed Electives, one each from the following areas:
    • Arts, Humanities & Social Sciences
    • Science, Technology & Society
    • Liberal Studies
    These electives, which are broadly relevant to all professions, are designed to help you understand and appreciate broader issues and trends beyond your major discipline.

  • UE
    Unrestricted electives are courses that complements the curriculum of your primary degree. Students may choose to undertake URECA, (Undergraduate Research Experience on Campus), read courses from the Nanyang Technopreneurship Center, Energetics Research Institute, National Institute of Education or any of the 4 colleges (College of Humanities, Arts, and Social Sciences, College of Engineering, College of Science and Nanyang Business School) within NTU.
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