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Engaging in Business with Africa

​​​Africa is a vast continent, consisting of 54 countries, more than a billion people, and numerous business opportunities. Some refer to Africa as the last investment frontier. A considerable number of companies have realised the opportunities presented and have subsequently achieved great returns on their investment. However, it is also true that probably a larger number of businesses have either not been successful in their African ventures, or have opted from scratch not to invest in Africa. An example is Tiger Brands from South Africa, which has lost close to R2.7 billion (equivalent to approximately US$160 million) through their investment in Nigeria. However, these losses are dwarfed by the successes of retail chains such as Shoprite, financial services giants such as Sanlam, beer brewers such as SABMiller, and diversified companies and agricultural giants such as Tolaram, Olam, Wilmar and Indorama.

The purpose of this programme is therefore to provide the tools and knowledge for executives, senior managers and business owners interested in investing in Africa, to do so with more chances for success. In addition, the programme will include a live case study where delegates will analyse a company operating in Africa, within the context of the industry, and develop recommendations for the executive team of the case study company.​​​

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