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Business Analytics for Strategic Decisions

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Programme Overview

​The modern organisation has scores of data that are often under-utilised for business planning and market research opportunities. This programme is designed for middle to senior level executives who need to understand how business analytics can work for their organisations.

This programme equips participants with the knowledge and skills to investigate existing business operational data, in order to continually develop innovative marketing insights and new solutions. Participants will acquire knowledge and skills and build competencies in business analytics to complement their existing managerial experiences to create value for their organisations as well as their career.

Learn to draw inferences from data using appropriate tools

Convert data into actionable insights

Embed business analytics into corporate strategy to enhance growth and profits

  1. Key Benefits

    This programme combines both academic and industry best practices, highlighting the strategies, techniques and resources available for business analytics in the modern organisation.​ Participants will:

    - Gain practical insights on how to build and leverage on a Business Analytics team.

    - Understand the process of developing a strong business analytics case, from exploration of the data context to obtaining the explanatory or predictive results.

    - Learn to investigate existing operational data and apply business analytics using real-life business data.

    - Learn to ask the right questions and draw inferences from the data using appropriate tools.

    - Examine various data modelling techniques using real-life business data to provide useful predictions such as pricing and profitability forecast and consumer trend analysis.

  2. Who Should Attend

    This programme is designed to meet the needs of middle to senior level executives who are not business analytics specialists, but are required to make decisions or formulate strategies based on data analysis.

    The programme will benefit executives from all backgrounds and industries. Typical participants are managers who are currently responsible or will be responsible for managing a functional area or department including those with roles in marketing, operations, human resources, information technology or research and development.

  3. Programme Structure

    The 2-day programme will be conducted using an interactive seminar-style approach, supported by relevant case studies, group breakout sessions and practice cases. Participants will have hands-on experience on applying analytics tools to solve business related issues.

    ​Overview​ Topics Covered
    Day 1
    Embedding Business Analytics into Corporate Strategy
    - Introduction to business analytics

    - Key issues in formulating a business analytics plan

    - Case studies: revenue generating opportunities from data

    - How to build an analytics team within your organisation

    - How to identify the right resources and competencies within an organisation or individual
    Day 2
    Leveraging Data within your Organisation
    - Extracting value from transactional, customer, environmental data (hands-on exercises)

    - How to organise and use data from different sources to solve problems

    - Building analytical solutions: case studies and practical examples
  4. Programme Dates and Venue

    Dates: 13 - 14 Nov 2019, 12 - 13 Mar 2020

    Classes will be conducted at NTU facilities @one-north or at a hotel in town.
    Address: NTU@one-north, 11 Slim Barracks Rise (off North Buona Vista Road), Singapore 138664
  5. Fees & Funding

    Full programme fee: S$ 2,600 (before GST)

    Fees payable after SkillsFuture Singapore (SSG) funding:

    ​​​​Programme Fee In SGD

    Fee before funding & GST Fee after funding & GST
    Singapore Citizens / PR (aged ≥ 21) $2,600 $834.60
    Singapore Citizens (aged ≥ 40)
    MCES1 - up to 90%
    $2,600 $314.60
    Singapore Citizens on WTS scheme
    WTS2 - 95%
    $2,600 $184.60
    SME-sponsored Singapore Citizens / PR
    ETSS3 - up to 90%
    $2,600 $314.60
    Participants without funding
    $2,600 $2,782.00

    1. Under the SkillsFuture Mid-career Enhanced Subsidy (MCES) scheme. For more information, visit the SkillsFuture website here.
    2. Under the Workfare Training Support (WTS) scheme. For more information on the scheme, click here.
    3. Under the Enhanced Training Support for Small & Medium Enterprises (ETSS) scheme. For more information, click here.

    SkillsFuture Credit
    On top of the above funding, self-sponsored Singapore Citizens aged 25 and above may use their SkillsFuture Credit of $500 to further reduce the fee payable.


    Assoc Prof Goh Kim Huat
    Division of Information Technology and Operations Management

    Prof Goh Kim Huat is currently the Academic Director of Nanyang MBA program. He has received his Ph.D. in business administration with specialization in economics and information systems from the Carlson School of Management, University of Minnesota. Prof Goh research interests include applying behavioral economic theories to model consumer, behaviour in technology-mediated environments and examining the value of IT in organizations. He has worked with various organizations in research and business analytics related projects such as Khoo Teck Puat Hospital, Ng Teng Fong General Hospital, Funding Societies, Rockwell Automation, and Telenor Norway etc. He has won many accolades for his academic and research contributions.

    To read more about Assoc Prof Goh Kim Huat and his achievements, please click here.

​​Learn how to make business analytics work for your organisation

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