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Why Choose the Programme

One of Asia's Top Business Schools at Asia’s #1, University
The MSc in Marketing & Consumer Insight programme is offered by the Nanyang Business School (NBS) at Nanyang Technological University (NTU Singapore). NBS is ranked among the top 5 business schools in Asia and is among a select few in the world to be accredited by both the AACSB and EQUIS global accreditation bodies. Its flagship MBA programme is consistently ranked among the top MBA programmes in the world. NTU is a vibrant university ranked 11th in the world and #1 in Asia, and is widely known for its research excellence and industry relevance.


Cutting-edge Curriculum

Marketing has increasingly become a technology-powered discipline. However, it is not merely about knowing how to embed technology within marketing. It really starts with understanding consumers and utilising the right technology to craft better campaigns. This programme aims to deliver a deep understanding of both areas through fundamental modules such as Consumer Psychology and Branding, and unique modules on consumer insights and marketing technology such as AI and Robotics, Ethnography, and Neuromarketing


World-class Faculty
Faculty is at the heart of any programme. Our modules are taught by senior faculty comprising regional and international academic experts recognised as authorities in their fields, and qualified practitioners with extensive consulting experience​.


Practical Exposure, Real-world Relevance
Designed to provide students with the relevant skills and knowledge required to work in a global marketplace, the curriculum includes modules on the latest marketing concepts, tools and techniques in real-world business settings. In addition, guest lectures by industry leaders as well as projects and field experiences offered by companies provide students with unique industry insights and perspectives​


Culturally Diverse 
Globally connected in the heart of Asia, Singapore offers an educational experience that is vibrant and diverse. As a multicultural and cosmopolitan city with a unique confluence of East and West, it is ideally placed to prepare you to succeed in the global economy. You can also look forward to learning alongside Singapore-based and international students who will enrich the classroom with their varied cultural perspectives, backgrounds and experiences


Jumpstart Your Career in Marketing​

The programme will arm you with a comprehensive marketing toolkit that will empower you to spearhead effective business campaigns and provide added value to your company. You will also have access to a wealth of networking opportunities through our strong industry partnerships and our more than 50,000-strong global alumni community


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