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Why Choose the Programme

One of Asia's Top Business Schools/Universities
The Degree of Master of Science (Marketing & Consumer Insight) is offered by the Nanyang Business School (NBS), Nanyang Technological University (NTU Singapore).  NBS is ranked among the top 5 business schools in Asia. NTU is widely known for its research excellence and industry relevance. In the 2018 QS World University Ranking, NTU has been ranked 11th in the world and #1 in Asia. The Nanyang Business School is accredited by both the AACSB and EQUiS. Its flagship MBA programme is consistently ranked among the top MBA programmes in the world.

The First to Focus on Asian Consumer Insight
The programme is the world's first graduate programme to focus on consumer insight, with the spotlight on Asia. Through cutting-edge pedagogy, this programme is the first to deliver a profound understanding of the Asian consumers' psychology and behaviour.

Renowned Faculty
The modules are taught by senior faculty comprising regional and international academic experts known to be authorities in their fields, and qualified practitioners with extensive consulting experience.

A Practical Curriculum
Designed to provide students with the relevant skills and knowledge required to work in a global marketplace, the curriculum includes modules on marketing concepts, tools and techniques in a real world business settings, with an emphasis on Asian consumers. Industry leaders will be invited as guest lecturers to complement the practically relevant modules and provide students with industry perspectives. Companies may provide projects and field experiences too.

Unique Modules
Students may choose to enrol in electives like Ethnography, Neuromarketing, Business Analytics, Retailing in Asia, Services Marketing in Asia, Digital Marketing,  to further enhance their learning journey in the field of Consumer Insight.

A Highly Flexible Programme
The programme allows you to work full-time while earning a graduate degree. The class meets once every quarter for an intensive two-week segment. Two to three modules will be completed in each segment. To minimize time away from work, classes are also conducted on weekends. A typical day starts at 8.30am and ends around 6pm. This modular approach ensures that you can concentrate on your studies and apply your learning and knowledge directly to your industry or job.


A Diverse Student Body
The class will be a mix of participants from various backgrounds and experience​.  Singapore-based students, both Singapore citizens and foreigners working in Singapore, and international students who fly in/out for classes, have benefitted greatly from this diversity through the numerous interactions in- and outside of class. Each student will bring in their own culture and experiences and thus learn not only from instructors but also from one another. 

Further Your Career in Marketing
The programme helps you develop an intuition about the key drivers of consumer preferences and behaviour. With the latest thinking, techniques and tools in marketing, you will be well-equipped to spearhead effective business campaigns and provide added value to your company. If you are considering a career switch, the programme equips you with the necessary skills and knowledge to pursue a new career in marketing. It also offers a wealth of networking opportunities.

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