The MSc in Marketing & Consumer Insight (MCI) is going to introduce changes to the existing curriculum. Building on the strengths of MCI, participants can continue to look forward to a curriculum grounded in consumers insights and the latest in marketing technologies and analytics, cultivating our graduates to become the future marketing leaders in the evolving digital marketing landscape.
The revamped programme will commence from July 2020 and will be open to participants who desire to start or advance their careers in marketing.The new curriculum is a 1 year full-time programme that includes innovative modules, like AI and Robotics and Neuromarketing. The curriculum complements classroom training with real-word experience, that includes guest speakers from the industry, case studies, company visits and projects.