Growth doesn't happen just because you chase it - it takes the courage to defy norms and break out of an inefficient cycle. Fruitless client pitches and uncredited work led Zak Mroueh to abandon speculation work in his creative agency, Zulu Alpha Kilo. While he turned down many opportunities for growth in scale, Mroueh instead gained true partnership with like-minded clients and created a free-spirited environment for his employees.
How would you challenge the norms in your industry to make the most of your skills?
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