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Message from the Programme Director

Welcome to the Master of Science in Marketing & Consumer Insight (MCI) programme at the Nanyang Business School.
The fast pace of digital disruption is transforming how marketing functions. Marketing technology not only automates and streamlines decisions, but also provides new means to reach and engage with target audiences.In light of the resulting challenges and opportunities, the MSc MCI programme is introducing exciting new changes to prepare the next generation of leaders in the marketing world​​​.​ 

Uniquely designed to develop comprehensive marketing expertise, the new curriculum delivers the fundamental knowledge of marketing and consumer insights together with cutting-edge knowledge on marketing technology, empowering you to lead marketing campaigns in this digital era.

More than ever, organisations and agencies seek marketing professionals who can bridge between consumer insights and marketing technology. The goal of the programme is to help you start or advance your career by equipping you with the requisite marketing knowledge and skills. We aim to achieve this through a rigorous curriculum that includes courses led by renowned academics and industry practitioners who will provide models, methods and practical insights.

I understand that choosing the right graduate business programme is important but challenging. With that in mind, we are pleased to provide a comprehensive overview of our programme here on the website. If you have any questions, please do not hesitate to contact our team. We would love to help you make the right decision for your graduate education.

I would like to thank you for including Nanyang Technological University in your research. I am confident that you will find the programme useful and rewarding and hope to welcome you as part of our MSc MCI family​

Associate Professor Sharon Ng
Academic Director
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