Welcome to the Master of Science in Marketing & Consumer Insight (MCI) programme at the Nanyang Business School. The fast pace of digital disruption is transforming how marketing
functions. Marketing technology not only automates and streamlines decisions,
but also provides new means to reach and engage with target audiences.In light of the resulting challenges and opportunities, the MSc MCI programme
is introducing exciting new changes to prepare the next generation of leaders
in the marketing world.
Uniquely designed to develop comprehensive marketing expertise, the new
curriculum delivers the fundamental knowledge of marketing and consumer insights
together with cutting-edge knowledge on marketing technology, empowering you to
lead marketing campaigns in this digital era.
More than ever, organisations and agencies seek marketing professionals
who can bridge between consumer insights and marketing technology. The goal of
the programme is to help you start or advance your career by equipping you with
the requisite marketing knowledge and skills. We aim to achieve this through a
rigorous curriculum that includes courses led by renowned academics and industry
practitioners who will provide models, methods and practical insights.
I understand that choosing the right graduate business programme is
important but challenging. With that in mind, we are pleased to provide a comprehensive
overview of our programme here on the website. If you have any questions,
please do not hesitate to contact our team. We would love to help you make the
right decision for your graduate education.
I would like to thank you for including Nanyang Technological University
in your research. I am confident that you will find the programme useful and
rewarding and hope to welcome you as part of our MSc MCI family
Associate Professor Sharon Ng