The MSc in Marketing and Consumer Insight is a well rounded programme designed to cultivate marketing leaders who possess both in depth knowledge of Marketing and an understanding of state-of-the-art Marketing Technology (MarTech).
Companies are increasingly aware of the value of technologies such as data analytics and artificial intelligence in developing more effective and intelligent marketing. As such, this intensive and academically challenging programme focuses on developing a holistic understanding in the field of marketing through comprehensive and up-to-date knowledge of consumer insight and technology, unique modules that incorporate cutting-edge marketing techniques, real world experience.
Our graduates will be equipped with the strategic, analytical and technical skills needed to successfully lead marketing campaigns and drive company growth in the martech world.
The one-year, Full-time Master's programme encompases:
- theories, frameworks and tools necessary to develop and implement
innovative, value-added marketing solutions that drive customer satisfaction.
- an in-depth understanding of the consumer psyche and consumer journeys.
- insights into the influence of technology on marketing and how to
overcome the related challenges.
- experiential learning utilising a full range of teaching and
learning approaches, including lectures, seminars, published and
"live" case studies, site visits and applied projects.
We will update on the Academic Calendar soon.