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Programme Curriculum

We are currently working on refining the Programme Curriculum. 
Do email us at MSc-mkg@ntu.edu.sg to register your interest for the next intake.​

The new curriculum consist of 12 modules, Each module has a minimum of 39 contact hours, which may include lectures, discussions, case analysis, presentations, field trips and facilitation exercise. Students are also expected to participate in group projects and field studies and complete various practical assignments.

Courses include:

Strategic Marketing

Branding

Consumer Psychology

Digital Marketing

Ethnography

Consumer Neuroscience and Neuromarketing

Marketing Analytics

Integrated Marketing Communication

The introduction of new courses such as AI and Robotics and Product Innovation will also

equip our students with up-to-date knowledge on marketing technology​.

Not sure which programme to go for? Use our programme finder
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