We are currently working on refining the Programme Curriculum.
Do email us at MScfirstname.lastname@example.org to register your interest for the next intake.
The new curriculum consist of 12 modules, Each module has a minimum of 39 contact hours, which may include lectures, discussions, case analysis, presentations, field trips and facilitation exercise. Students are also expected to participate in group projects and field studies and complete various practical assignments.
Consumer Neuroscience and Neuromarketing
The introduction of new courses such as
AI and Robotics and Product Innovation will also
equip our students
with up-to-date knowledge on marketing technology.