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Our Faculty

Faculty members teaching in the programme has a wealth of experience in their different fields of expertise. Not only do they hold advanced degrees from the best schools in the world, they have spearheaded academic and cutting-edge research initiatives, and served as consultants to leading MNCs or sits on board of directors across a wide array of industries and market segments.
  •     Associate Professor Chan Yee Ling, Elaine
    Nanyang Business School
    Elaine Chan is an Associate Professor of Marketing and International Business at Nanyang Business School. She obtained her PhD from Hong Kong University of Science and Technology. Her research interests focus on understanding consumer behavior. In particular, she is interested in how interpersonal influences and lay beliefs influence consumers’ attitude, motivation and behavior. Her research has been published in Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology. Read More
  •     Associate Professor Ng Sok Ling, Sharon
    Head, Division of Marketing
    Nanyang Business School
    Prof Sharon Ng is Associate Professor and Head of the Marketing Division in Nanyang Business School. She is also the Programme Director for the Masters of Science in Marketing and Consumer Insight. Prof Ng received her Ph.D. from the University of Minnesota (USA). She has published in the top marketing journals, such as Journal of Marketing Research, Journal of Consumer Research and Journal of Consumer Psychology. She was named a 2009 MSI Young Scholar by the Marketing Science Institute (USA), which selects 30 scholars whose work suggests they are potential leaders of the next generation of marketing academics. Read More
  •     Associate Professor Elison Lim
    Assistant Dean (Graduate Studies),
    Nanyang Business School
    Prof. Lim’s research interests are in the area of consumer behaviour, with a focus on the role of emotions and affective display in consumer-marketer interactions, the impact of culture on consumption, and language effects on advertising and branding. Her research has appeared in premier international journals. In addition, she engages extensively with companies on consulting, research, and teaching collaborations. Read More
  •     Associate Professor Lewis Lim
    Nanyang Business School
    Dr. Lewis Lim is Associate Professor of Marketing Practice at Nanyang Business School (NBS) and Deputy Director of the Institute on Asian Consumer Insight (ACI). He received his doctoral education at the Kelley School of Business, Indiana University-Bloomington in USA. Prior to joining academia, he was a Product Manager and Steel Trader at BHP Steel Asia, looking after sales of raw steel materials to manufacturing industries in Southeast Asia. Earlier, he also worked in the Africa Sales Department of Sony International (Singapore) Limited, handling channel development activities in emerging West African markets. Read More
  •     Associate Professor Goh Kim Huat
    Nanyang Business School
    Kim Huat is the Academic Director for the Nanyang MBA program and Senior Editor for the Journal of the Association for Information Systems. He received his Ph.D. in business administration with specialization in economics and information systems from the Carlson School of Management, University of Minnesota, Twin Cities. Read More
  •     Assistant Professor Zhang Kuangjie
    Nanyang Business School
    Kuangjie Zhang received his PhD in Marketing from INSEAD. He also received a BA degree in Economics and a BSc degree in Psychology (double major) from Peking University in China.His primary research focuses on the general topic of hedonic and experiential consumption. He is also interested in examining the impact of various sensory cues in our shopping environment on consumer behavior. His research has appeared in leading academic journals in both marketing and psychology, such as Journal of Consumer Research, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, and Journal of Experimental Psychology: General. He teaches the course on Market Behaviour at the undergraduate level. Read More
  •     Assistant Professor Shi Hongyan
    Nanyang Business School
    Hongyan's research interests include Distribution Channel, Product Design, Advertising, Pricing, and Competitive Strategies, with an analytical modeling (mainly game theory) methodology.Read More
  •     Dr Adrian Yeow
    Singapore University of Social Sciences
    Adrian Yeow is Senior Lecturer at SIM University where he teaches accounting information systems and digital marketing. Prior to entering academia, Adrian was a Product and Business Development Manager for various major Singapore telecommunications and Internet companies. He was awarded a Senior Tutor Scholarship from Nanyang Technological University in 2003 to pursue his Ph.D. in USA. He was a faculty at Nanyang Business School with the Division of ITOM until 2014. Adrian has a Ph.D. from the R.H. School of Business, University of Maryland, College Park. His current research is focused on orchestration of organizational collaboration in integrated healthcare systems in Singapore and USA and the use of technology within such collaborations. Adrian is also interested in the role of dynamic capabilities in organizational growth and alignment of digital strategies. Read More
  •     Professor Bernd Schmitt
    Columbia Business School
    Bernd SCHMITT is widely recognized for his major contributions to branding, marketing, and management through his unique focus on creativity, innovation and the customer experience. He is a Robert D. Calkins Professor of International Business at Columbia Business School in New York, where he also directs the Center on Global Brand Leadership. He is the CEO of The EX Group, a consulting firm focusing on innovation and customer experience. Read More
  •     Professor Jonathan Briggs
    Teesside University Business School
    Jonathan helps companies and individuals make sense of digital. Graduating in Computer Science, Jonathan became an academic in the mid-1980s at Kingston University in London where he taught Artificial Intelligence. He switched his focus to multimedia, the web, ecommerce and mobile as each wave of technological change took place, and in 1998 was made Professor of e-Business at Kingston. Jonathan has always combined teaching with starting businesses; in 1993 he started Other Media, a digital agency working with diverse clients from sport, fashion, museums and charities and in 1994 he cofounded Hyper Island, a Swedish school for digital and business transformation. Read More
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