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​Business Solutions Club lands a podium finish at the Heavener International Case Competition

Published on: 19-Apr-2017

Congratulations to the team from NBS'​ Business Solutions Club which emerged 2nd runner-up at the Heavener International Case Competition.

Hosted by University of Florida's Heavener School of Business in Gainesville, USA, the competition aims to encourage young business talents from all over the world to pit their analytical and problem-solving skills against each other. A total of 19 top business schools participated in this year's competition.

The team, comprising Ruchi Kumar (Year 4, ACBS); Toni Miharja (Year 2, BCG); Yap Jun Yuan (Year 2, BUS) and Zeng Yi (Year 3, ACBS), was accompanied by NBS alumni Samuel Cheng as Team Adviser.

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L-R: Yap Jun Yuan, Zeng Yi, Ruchi Kumar, Toni Miharja and Samuel Cheng (NBS Alumnus – advisor for the team)

During the competition, the team completed two rounds of case-cracking. For the first case, the team had six hours to brainstorm and recommend creative strategies on how Northrop Grumman, a world-lead​ing defense contractor, could better attract and retain millennial employees.

The NBS team was given 30 hours to analyse and develop strategic recommendations for its second case on CSX – one of the largest train operators in the US, and a Fortune 500 company – before presenting their proposal to a panel of esteemed judges from CSX and other top firms.

When asked about that grueling 30 hours, team member Toni said:

"We started by studying the current state of the company and analysing the key challenges that were hindering CSX from achieving its business goals. We then systematically addressed these issues to derive the recommendations.

For this competition, we were required to think out of the box and come up with innovative recommendations. Our training and preparation had taught us to tackle the case logically while also creating a seamless flow throughout our presentation.

I am glad that our efforts paid off and we managed to impress the judges with the rigour of our analysis and our creativity."

Indeed the judges and audience remarked on the in-depth analysis, strong teamwork, and engaging presentation put forth by the team.

It was not only all work and no play. The team also found time to "fall in love with Mexican food, experience the Super Bowl – and the fireworks there, and embark on a wild trail alongside alligators in Gainesville, Florida," quipped Zeng Yi.

The team is grateful to the NBS Faculty for their constant support. NBS' Business Solutions Club hopes to have many more opportunities to compete against, network with and build relationships with other business schools globally at international competitions and events – bringing NBS to the world stage of business case competitions.

 

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