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​NBS students win at Belgrade case competition 

Published on: 07-Aug-2017


Effusive smiles from our students – well deserved!

Congratulations to Chien Han Sheng (Year 4, ACBS), Loo Yee Shuen, Lewis (Year 3, ACBS), Oh Song Fen, Odelia (Year 3, ACBS) and Terence Lee Ming Ren (Year 2, BUS) for coming in champs at the Belgrade Business International Case Competition (BBICC) 2017. Thammasat University from Thailand came in second, while third place went to National University of Singapore.

​All four are members of the Business Solutions Club which train students to analyse and provide solutions to real-world business problems. Besides organising both national and international case competitions, selected members go on to represent NTU and Singapore overseas, pitting their skills against the best business students around the world.

The competition, held at University of Belgrade in Belgrade, Serbia, from 3 to 8 April 2017 was an opportunity not only to take part in a challenging case competition, but also a chance to experience Serbia and its culture. A total of 64 students from 16 universities from Australia, Canada, Denmark, Hong Kong, Norway, Portugal, Serbia, Singapore and Thailand and USA participated this year. 

During the competition, the team went through two rounds of case cracking.

The first was a case on Nordeus, an award-winning independent game producer and developer. Teams were given five hours to analyse the case.

The second was a study provided by the Government of the Republic of Serbia. Students were asked to brand Serbia as the next business and tourist destination, and specifically to recommend ways to revitalise Serbia's economy and its tourism sector. Teams were given 24 hours to prepare, then present their solutions to a jury comprising representatives from the Government of the Republic of Serbia; top managers and consultants from leading Serbian companies; and alumni members of their student organisation, Case Study Club.

Impressing the judges with the rigour of their analysis and creative recommendations in both cases, the team proceeded to the final round where this time, they presented their recommendations to the top government officials of Serbia. The judges and audience were immensely impressed by the strong teamwork, in-depth analysis and the deeply engaging presentation by the team:

"I am certain that you have shown how good you understand business and how much you will contribute to the countries where you will work. Knowledge that students from other countries and from the Faculty of Organizational Sciences have shown is very precious for the development of economy of Serbia that is in great expand" said Mladen Šarčević, Minister of Education, Science and Technological Development in the Government of the Republic of Serbia.

Kudos, NBS team, for flying the Singapore and NBS flag high!


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