Event Date & Time:
21-Feb-2017 1600hrs - 1700hrsVenue:
Web: https://goo.gl/IbaaeV Contact Information:
A research team from Nanyang Business School, Nanyang Technological University (NBS, NTU) has been pursuing a study on Understanding Innovations in SMEs’, Start-ups’ and Entrepreneurs’ Decision Making Styles since 2015. Funded by National Research Foundation (NRF) and supported by SPRING Singapore, the research team visited more than three hundred local entrepreneurs and managed to unveil the SME start-up ecosystem in Singapore.
In this webinar, the project’s Principal Investigator Associate Professor Boh Wai Fong will share the latest research findings and insights gained from this study and talk about a wide range of topics, including the challenges and difficulties faced by most SMEs and start-ups, the best practices identified from the interviewees, as well as managerial advice on how to overcome resource constraints and marketing difficulties.
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Boh Wai Fong is an Associate Professor at the Nanyang Business School, Nanyang Technological University in Singapore. She received her PhD from the Tepper School of Business at the Carnegie Mellon University. She conducts research in the areas of knowledge and innovation management. She has published more than 40 articles in top management journals and conferences. She has also won multiple awards, including awards for best papers in journals, conferences, and as a best IS professor in Asia. She has spoken in multiple industry conferences, and specializes in research and conducting training for entrepreneurs, managers and employees in areas related to innovation and entrepreneurship. Assoc. Prof Boh was a Kauffman Visiting Faculty, and was trained in entrepreneurship education in the Kauffman International Visiting Faculty program. She has extensive experience conducting workshops and training in the innovation, design thinking and entrepreneurship areas.
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